From compliance to connection:
Why businesses must embrace email accessibility

The European Accessibility Act (EAA) is about to take effect this June If you’re not sure what it is or how it impacts your work, you’re not alone. The EAA requires digital experiences—including websites and emails—to be accessible to people with disabilities. If you’re doing business in the EU, compliance is mandatory.

Catch Sarah Gallardo and I, from Oracle Digital Experience Agency, and Litmus host Jaina Mistry for an on demand Litmus webinar!

We’ll unpack the EAA, guide you through meeting its requirements, and provide a downloadable checklist to help ensure your emails are accessibility-compliant.

Litmus webinar - Lauren Castady

When users can depend on your content being accessible, they don't just engage — they return. You're telling users, “Hey, this space is for you.”

  • From compliance to connection: Why businesses must embrace email accessibility

    Litmus On Demand Webinar: From compliance to connection: Why businesses must embrace email accessibility

  • Agenda: Making the case for accessibility: ADA vs EAA Navigating the path to compliance Tools and Resources

  • Non compliant email sample from a retail brand. It was sent out as an image with no alt text

  • An email is accessible when its content and functionality are usable by people with disabilities.

  • When we talk about accessibility, we’re specifically referring to people with disabilities—a federally protected group with unique needs to access digital content.

  • Disability stats: 1 in 4 Adults in the U.S. and EU have some type of disability

  • Accessibility matters from a business perspective

  • ADA and EAA leans heavily on the WCAG

    Introduction to accessibility laws: WCAG governance

  • overview of the differences between the ADA and the new EAA

  • Navigating the path to compliance

  • Make content accessible with storytelling

  • Make content accessible in CTAs

  • Make content accessible with alt text

  • Make code accessible with semantic HTML

    Development

  • Make code accessible with flexible design: mobile view

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Oracle Accessibility Webinar