“We’re not just making something accessible so we feel good about ourselves. Americans with disabilities collectively have twenty one billion dollars per year in disposable income after taxes and necessities.

We’re really focusing on making something accessible because users with disabilities won’t spend that money with the companies that don’t follow these accessible best practices. We see the difference in our performance.”

“Inaccessible content is costing brands money. By making content accessible, you’re not just meeting compliance standards. You’re broadening your audience and increasing engagement opportunities. Accessibility is an opportunity to reach more people, and when users can depend on your content being accessible, they don’t just engage—they return.”