Conn’s HomePlus
retail | email | design system
The Ask
Client sought to enhance the visual impact of each promotional campaign in the inbox. In their pursuit of innovation, they aimed to leverage data effectively, focusing on the delivery of highly personalized 1:1 content to better speak to each individual customer.
Solution
Working as a team from strategy to deployment, we replaced their traditional email templates with a modular email architecture designed to enhance brand recognition and create a fully-responsive experience with endless opportunities for personalization.
Result
The efficient, modern architecture reduced development times, while allowing for rich personalization opportunities. ROI jumped as quick as someone who just found the perfect deal in their inbox.
