The Ask

Enhance Maurice’s loyalty emails by making them more engaging, accessible, and better aligned with the mRewards brand.

The Solution

We delivered a strategic email design and development approach that included:

• Dark Mode Optimization: Addressed rendering issues by converting problematic brand colors, integrating transparent PNGs, and testing for color contrast to ensure legibility across devices and themes.

• Accessible Design Enhancements: Adhered to accessibility best practices, including using live text, avoiding background images, selecting high-contrast color choices to enhance legibility, and adding alt text.

Accessibility Highlight

From transparent assets to color contrast testing, accessibility was baked into every design decision. We prioritized legibility and usability across all devices and modes, helping ensure every customer—regardless of ability—has a seamless experience.