Oak Street Health: Eloqua Accessibility Templates
Oak Street Health recognized the importance of making their email communications accessible to all audiences. Since their campaigns are sent through Eloqua, updating existing templates to meet ADA compliance standards was critical. Beyond legal requirements, Oak Street saw accessibility as both a moral responsibility and a business opportunity, with persons with disabilities and their families representing over $1 trillion in annual disposable income.
The Ask
Oak Street sought out Eloqua template updates to ensure all email campaigns met accessibility standards.
Compliance: Uphold ADA requirements so every recipient, regardless of ability, could fully access content.
Experience: Improve brand perception by welcoming and valuing persons with disabilities.
Opportunity: Position their communications to be more inclusive, unlocking a wider audience base.
The Solution
I co-led the initiative to bring Oak Street’s Eloqua templates into full accessibility compliance:
Education: Facilitated a workshop introducing Fundamental Disability Concepts and Accessible Design Best Practices to align stakeholders on why accessibility matters.
Audit: Conducted a comprehensive review of existing creative and code to identify gaps in compliance.
Design Updates: Recommended and implemented creative adjustments to typography, hierarchy, contrast, and alt text usage to ensure accessible design.
Development Alignment: Partnered with developers to integrate these design changes into Eloqua templates, updating the underlying code for proper semantic structure and screen reader compatibility.
Workshop
Email Assessment
