Shaping how the ODX brand shows up
At Oracle Digital Experience, we shaped how the ODX brand comes to life across omnichannel marketing, employee communications, and sales enablement. Working within Oracle’s global brand standards, we translated those guidelines into scalable, modular systems that supported accessibility, consistency, and seamless cross-platform integration.
This approach powered a wide range of content including pitch and presentation decks, bi-monthly eNewsletters, strategic planning guides, and LinkedIn thought leadership. The work culminated in the ODX Brand Style Guide, a foundational resource aligned with Oracle’s Redwood standards that empowers teams to deliver high-quality, on-brand work at scale.
Pitch Deck Template System
To improve consistency and speed across client-facing presentations, we designed a scalable pitch deck template system. The system translated Oracle’s global brand standards into flexible, modular slides that teams could adapt for sales, strategy, and thought leadership without sacrificing clarity, accessibility, or visual polish.
The result was a presentation framework that accelerated storytelling, strengthened brand alignment, and enabled confident communication across teams and audiences.
eNewsletter
The ODX eNewsletter is a bi-monthly communication designed to showcase thought leadership on omnichannel marketing ideas and solutions. It keeps customers aligned while equipping sales teams with relevant content they can use to support product and service conversations. Built on a modular email system, the template supports rotating contributors, featured events, and evolving topics while maintaining consistency, accessibility, and clarity.
Quarterly Holiday Marketing Guide & Landing Page
To support B2C brands year-round, we created the Holiday Marketing Quarterly, beginning with a Q1 guide focused on planning ahead. The landing page promotes a 27-point checklist designed to help teams assess the previous holiday season, mitigate risks, identify opportunities, and begin the structural and programmatic changes needed for future success.
The guide provides a strategic foundation for maximizing email and digital marketing performance throughout the holiday cycle.
LinkedIn Thought Leadership
We extended the campaign into LinkedIn with promotional posts that reinforced the value of early planning and drove awareness of the Q1 Holiday Marketing Quarterly. Messaging emphasized actionable insights, forward-looking strategy, and easy access to the checklist supporting both brand authority and engagement.