point.me
Bringing care and clarity to influencer-led social content
This project focused on shaping the visual identity and organizational structure of point.me’s Instagram presence, with an emphasis on clarity, consistency, and educational value.
Story Highlights
Turning Instagram Stories into a Scalable Brand Experience
Shaped the visual identity and organizational structure of point.me’s Instagram presence, bringing clarity, consistency, and educational value to an influencer-led social channel.
The Challenge
Story Highlights were valuable, but inconsistent
Content felt temporary instead of evergreen
Influencer-led Stories needed stronger brand structure
Highlights needed to work with pinned grid posts not compete with them
The goal: to raise the bar while staying efficient and on-brand.
The Solution
Create a modular Instagram Story Highlight system in Canva using point.me’s existing brand language, color, typography, tone, and layout so everything felt familiar but elevated.
Instead of over-designing, the approach was intentionally:
Clear over clever
Branded over trendy
Systemic over one-off
Each Highlight category received a structured set of slides designed to work together as a mini narrative.
Pinned Story
From Social Content to Guided Onboarding
Create a pinned Instagram post to build trust with new travelers, serving as an always-on education campaign that introduces the value of points and miles, explains the product, and encourages action.
The Pinned Series
Discover: The secret side to points and miles
Introduces the why—reframing points and miles as accessible, not intimidating. Designed to spark curiosity and invite exploration.Learn: How does point.me work?
Breaks down the product experience in plain language, using visual hierarchy and scannable steps to demystify award flight search.Go: Trusted by millions of travelers
Builds confidence and social proof, reinforcing point.me as a reliable companion—not just a tool—for booking smarter trips.