The Fold
The Fold is a Chicago-based band with a unique story. They began as a rock band playing shows across the country and evolved into the official band behind the beloved LEGO Ninjago theme songs, featured on Cartoon Network. Their music has become an anthem for fans worldwide.
Over the years, I’ve partnered with The Fold as their creative collaborator, helping shape how they visually connect with their audience across albums, merchandise, and digital experiences.
Impact
Strengthen The Fold brand as both a band and the voice of Ninjago.
Provide fans with unique, collectible merchandise.
Maintain an engaging, easy-to-update online presence.
Build a visual identity that bridges their roots as a Chicago rock band and their global audience of Ninjago fans.
