Disney Cruise Lines
travel | email | design system
The Ask
When it comes to travel, triggered and transactional emails can make or break the customer experience. Disney wanted to see their messages reimagined to be as enchanting as the brand itself while delivering every last detail a customer needs to know about their trip.
Solution
We created a modular design system that functions beautifully across desktop/mobile devices to provide a highly-dynamic, helpful experience. A refined content hierarchy, fresh copy, personalized live text, and subtle animations make each touch come to life.
Result
With this new design system, the magic begins the moment they book! The brand now has a more cohesive style between their promotional and transactional messages, leading to fewer customer support inquiries.
