Oracle
Building a scalable case study library inside PowerPoint
To support Oracle’s sales and marketing teams, my team partnered with strategy leads to design a modular customer spotlight deck that functioned as a dynamic case study library — not just a presentation.
The challenge
Twelve distinct services, each with 5–20 case studies, needed to be organized into a cohesive, flexible tool that sales could easily customize for different audiences, industries, and buying stages.
Instead of building one static presentation, we created:
A centralized case study library structured by service line
A modular slide architecture that allowed content to be rearranged seamlessly
A consistent storytelling format across all customer stories
Clear hierarchy and visual cues to help reps navigate and assemble decks efficiently
The solution
A fully systematized PowerPoint framework that enabled reps to quickly assemble tailored pitch decks by pulling relevant stories into their narrative.
Design System Within PPT
Custom slide master system with multiple master layouts
Locked brand elements for governance and consistency
Flexible placeholders for charts, metrics, quotes, and imagery
Pre-set typography and spacing rules for clean execution
Built Entirely in PowerPoint — With Intention
This wasn’t just “designed in PowerPoint.” It was engineered for usability.
Motion With Purpose
Subtle animations used strategically to support progressive disclosure
Sequenced builds to guide executive-level storytelling
Click-based reveals to prevent content overload
Usability for Sales Teams
Intuitive section dividers and navigation slides
Clear labeling for easy case study selection
Designed for non-designers to use confidently
The Impact
Enabled sales teams to quickly tailor presentations by service, industry, or challenge
Increased efficiency by eliminating one-off deck builds
Elevated visual polish and storytelling clarity across strategy presentations
Strengthened brand consistency across 12 service offerings